Over the last 25 years, Jones’ band Stereophonics have been a mainstay on radio and arena stages, writing anthems that are etched into the heartlands of the public’s consciousness like few others. Following 2022’s chart-topping album Oochya! – Stereophonics’ 8th UK #1 LP and accompanying sold-out stadium and arena tour that included 2 sold out nights at Cardiff’s 60,000 capacity Principality Stadium – Jones shifted gears with his Americana-influenced project Far From Saints and their self-titled debut album. The project, comprising of Jones and Dwight Baker and Patty Lynn of The Wind and The Wave, received critical and commercial success last year, debuting in the Top 5 on the UK Official Albums Chart whilst topping the specialist UK Official Americana and Country Artists Albums Charts.
Long established as one of the UK’s most prolific, successful, and beloved singers and songwriters, Kelly Jones marks a bold, stylistic shift with Inevitable Incredible. Setting the scene for the accompanying self-titled album, his voice is instantly recognizable yet on this LP, Kelly shows a tenderness and vulnerability highlighting a breadth and depth vocally that is sometimes overshadowed by the familiar rock anthems of Stereophonics. The piano-led, cinematic and widescreen soundscapes are something new and bold for Jones. It’s a song that shows a songwriter pushing himself out of his comfort zone and with a vulnerability not often associated with a major artist a quarter of a century into such a hugely successful and storied career.
Inevitable Incredible shows Jones’ continued evolution as an artist, able to adapt and steer his songwriting talents in manners that complement and broaden his body of work.