SHAED Creates Online Dating Anthem with 'Too Much': Exclusive
7/13/2017 by Bryan Kress
Washington, D.C.-based trio SHAED has offered an electro-pop anthem to the often impersonal world of modern dating. On their latest track “Too Much,” the band adds some necessary perspective to habits that have developed from online dating and flips them into something that feels communal yet stimulating.
"'Too Much’ is about internet love and the mystery of meeting someone through a screen,” the group tells Billboard. “It highlights how dating apps have influenced the modern day hook up and dating culture."
Despite the focus on the new, the lyrics actually make several poignant connections to the timeless struggles of searching for companionship. With a chorus that asks “How can I resist your touch? Finding you was hard enough,” it becomes apparent that although technology may have advanced our accessibility to each other, the same issues like sifting through the entire human population to find the right partner and making that physical connection are just as prevalent todau.
The trio never aims to pass judgment on the online dating community, and instead embraces the exhilarating feeling of a connection that not only goes well, but becomes irresistible. Brothers Max and Spencer Ernst lead the propulsive, pop production, while vocalist Chelsea Lee adds a healthy dose of humanity to the proceedings.
“Too Much” comes off SHAED’s forthcoming debut full-length album due out later this year via Photo Finish Records. It was co-produced by the band and Doug Schadt (Maggie Rogers, Wet). You can catch the band on tour this summer through July, with the trek concluding with a performance on the Emerging Artist Stage at the Billboard Hot 100 Music Festival on Aug. 19. Tour information can be found here, and tickets for Hot 100 Fest can be found here.
Check out “Too Much” exclusively below before it is available everywhere on Friday (July 14).