PopDust Premiere: SHAED issues dazzling "Perfume" lyric video
The synth-pop outfit declare their love with their latest track, framed around dazzling quartz.
February 13, 2017 | By Jason Scott
There's no doubting DC-area synth-pop trio SHAED make truly "colorful music." Last fall's debut EP, Just Wanna See, is a kaleidoscopic mixture of vibrant EDM tones, house music and moody Top 40 hooks--all expertly blended together into a cinematic and sometimes psychedelic concoction. Lead vocalist Chelsea Lee pierces through the rising and falling sonic waves, set in motion by twin brothers Max and Spencer Ernst; Lee is the driving voice here and never appears to struggle against the pitter-patter of club beats as found on such deep cuts as "The News" and the echoing "Running Through the Fields." But it is their current single "Perfume" that is the most immediate, leaving traces of that irresistible hook on the brain, sticky and sweltering. "You better believe I fell in love with you," Lee confesses over the drip-drop of the oozing production. "Dippin' the pen again 'cause I want to claim you."
Popdust is beyond honored to get our hands on the new lyric video, premiering today. The visual sweeps and circles around rainbow-flecked quartz crystal, an evident metaphor of cherished love and only serves to heighten the song's mesmerizing feel. "When we were writing 'Perfume' we envisioned the Marie Antoinette era with powdered wigs, drama queens, and fine china," says Lee about the song.
Lee then coos, "I'll write the rules and you will sign your name. Ink dries, I cut ties so move quickly my dear."
"Baby, I choose you like new perfume. Not gonna lose you. Never gonna wash you off," vibrates the chorus, leading into the brash second verse. "Drippin' grace outside as I sip my tea. Conversations closed til you send me your deal. I'm not the type to sit and wait around. Rather have another drink and drown."